...That is the question. Is it better to stand at the top of the hill fashionably attired in an outfit by Paul Poiret or better to risk falling and getting wet to cut a dashing figure on the slopes? 
Pick your favorite answer from advertisements shown here designed by Leo Benigni, Georges Barbier, Peter Dohanos, Pinio Columbi, Burkhard Mangold, and Jean-Gabriel Domergue.
Having dared to invoke Shakespeare in fun, let's turn to a holiday tradition from the book of Goldilocks. 'Tis the season for new reports from the managers of ski resorts. Their annual laments on the lack of snow or, alternatively, the problem of constant grooming of too much snow are a routine event in newsrooms, second only to predictions about the habits of shoppers. It's always too hot or too cold in a material world.
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