From a time, shrouded in the mists of antiquity no doubt, when man first discovered the New Woman, it has been a truism that woman needs advice. And legions have fearlessly offered it.
From a modest beginning as a supplement called Women At Home in the now forgotten Tribune And Farmer, the Ladies Home Journal was born in 1883. The brainchild of Louise Knapp Curtis, wife of magazine publisher Cyrus Curtis, the Jounal became the doyenne of American women's magazines. Its motto: "Never underestimate the power of a woman." Its most influential editor was the Dutch immigrant Edward Bok who presided over the magazine for 30 years from 1889 to 1919.
(1861-1951), marriage advice columnist and the most widely read woman journalist post World War II, warned: "In these days when men are loathe to burden themselves with the support of a family, girls are continually assaulted with free love propaganda." Popular historian Will Durant, asked to answer the weighty question 'What is Civilization?," hurled a jeremiad at readers: "(O)ur music is barbarous, our art...is mere groping, our literature has deteriorated since Emerson." And Abraham Stone, M.D., bravely catalogued What Husbands Don't Know About Sex. (It's a long article.)
For further reading: THE JOURNAL OF THE CENTURY (1883-1976) edited by Bryan Holme, et al, New York, :Viking Press: 1976